What can I do if I receive fake products from an online seller in Australia?

Answer

Yes, you have strong consumer rights under Australian Consumer Law if you receive fake products from an online seller. Products must be of acceptable quality, fit for purpose, and match their description. If they are fake, you are entitled to a remedy.

Australian Competition and Consumer Commission (ACCC)
Last UpdatedMay 3, 2026

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How it works in practice

Australian Consumer Law Protections

When you purchase goods from an online seller in Australia, you are protected by the Australian Consumer Law (ACL). This law ensures that products sold must meet certain consumer guarantees. Specifically, items must be of acceptable quality, fit for any disclosed purpose, and accurately match the description or sample provided online. A fake or counterfeit product fundamentally breaches these guarantees because it does not meet the expected quality or authenticity, and it certainly does not match the representation of a genuine product.

Your Rights to a Remedy

If you receive a fake product, you are entitled to a remedy. This can include a full refund, a replacement of the product with a genuine item, or compensation for the loss suffered. The type of remedy depends on whether the failure to meet the guarantee is major or minor. Receiving a fake product is typically considered a major failure, as it is significantly different from what was described and fundamentally unfit for its purpose as an authentic item. It is crucial to gather evidence and communicate clearly with the seller to assert these rights.

Important exceptions

Your ability to claim a remedy might be difficult if you knowingly purchased a counterfeit item from a market explicitly selling fakes. Furthermore, while the ACL applies, enforcement against overseas sellers can be challenging if they are not based in Australia and refuse to cooperate. You will need to provide proof that the item is indeed fake, and consumer guarantees may be limited if the item was bought second-hand and the seller made it clear it was not genuine or was sold "as is."

What you should do now

  1. Gather all evidence, including purchase receipts, product descriptions, website screenshots, correspondence with the seller, and clear photos of the fake product.

  2. Contact the online seller directly in writing, explaining that the product is fake and demanding a full refund or a genuine replacement under Australian Consumer Law.

  3. If the seller is uncooperative, contact your bank or payment provider (e.g., PayPal, credit card company) to initiate a chargeback or dispute, providing all your evidence.

  4. Report the incident to the Australian Competition and Consumer Commission (ACCC) or your state's fair trading body. While they may not resolve your individual case, it helps them monitor and take action against unscrupulous sellers.

  5. If the value is significant and other avenues fail, seek independent legal advice from a consumer lawyer or community legal centre to understand your options for further action.

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